Artlens Exhibition
Cleveland Museum of Art
What we did
Concept and Visual Design
Interactive Prototype
16 different multi-player games with over 1,000 artworks
New features including full body gesture, facial recognition, and gaze tracking
Immersive projection
Real-time blue tooth syncing to visitors’ personal devices
Over 70’ of immersive projection
100% fully updatable via CMS
Project Intro
In the reinvented ARTLENS Exhibition, we asked visitors to interact with the foundational principles of what makes art art, and gain new understanding of their own subjectivity. By leveraging combinative use of sensors and a connected mobile app to present art of many mediums in a digital space, we created moments of simple fun and exploration that allowed viewers of all backgrounds to enjoy the art.
Visitor Experience
We use scale dynamically to create drama, engage visitors and help influence how they look at art throughout the museum. So they can apply the new tools they have learned.
By using large-scale digital projection to represent artworks, museum visitors are already placed into a physical relationship similar to their museum visit. Digital projection allows us to not only present very large works of art at scales that approach the original, but also allow us to magnify smaller artworks to larger than life scale, giving access to details that can be easily missed when the artwork is hanging behind glass.
Technical Approach
Projection necessitated another change: moving from a touch interface to sensing via human gesture and facial recognition. We found that visitors were most engaged when they could see themselves in relationship to the artworks.
Visitors’ physical actions in front of digital artworks align with their behavior in real galleries. They stand in front of artworks they are interested in, they point out features, they mimic expressions, they discuss the meanings of symbols, all in a similar context to encountering those artworks in the museum.
Awards
Communication Arts
February 26, 2018
Award of Excellence: Communication Arts
APEX Awards
April 1st, 2018
APEX Awards Silver
Museums and the Web Awards
2018
Museums and the Web Awards 2018 GLAMi Nomination, Gaze Tracker Interactive
Museums and the Web Awards
2018
Museums and the Web Awards 2018 GLAMi Nomination, ArtLens Gallery
Media Technology Muse Awards
2018
Media Technology Muse Awards Silver
Credits
Potion
Art Direction
Software Development
Graphic and Interactive Design
Concept Design & Development
CopywritingCleveland Museum of Art
Photography
Exhibit Design
Exhibit Lighting
Content Development
SignagePotion and Cleveland Museum of Art
Content Curation
StrategyFusion Filmworks
Video and Still Creation
Zenith Systems
AV Integration
