Artlens Exhibition

Cleveland Museum of Art

Museum

Art

Families

Reflective

Curators

What we did

Concept and Visual Design
Interactive Prototype
16 different multi-player games with over 1,000 artworks
New features including full body gesture, facial recognition, and gaze tracking
Immersive projection
Real-time blue tooth syncing to visitors’ personal devices
Over 70’ of immersive projection
100% fully updatable via CMS

Price

> $1m

Timeline

> 1 Year

Project Intro

In the reinvented ARTLENS Exhibition, we asked visitors to interact with the foundational principles of what makes art art, and gain new understanding of their own subjectivity. By leveraging combinative use of sensors and a connected mobile app to present art of many mediums in a digital space, we created moments of simple fun and exploration that allowed viewers of all backgrounds to enjoy the art.

Visitor Experience

We use scale dynamically to create drama, engage visitors and help influence how they look at art throughout the museum. So they can apply the new tools they have learned.

By using large-scale digital projection to represent artworks, museum visitors are already placed into a physical relationship similar to their museum visit. Digital projection allows us to not only present very large works of art at scales that approach the original, but also allow us to magnify smaller artworks to larger than life scale, giving access to details that can be easily missed when the artwork is hanging behind glass.

Technical Approach

Projection necessitated another change: moving from a touch interface to sensing via human gesture and facial recognition. We found that visitors were most engaged when they could see themselves in relationship to the artworks.

Visitors’ physical actions in front of digital artworks align with their behavior in real galleries. They stand in front of artworks they are interested in, they point out features, they mimic expressions, they discuss the meanings of symbols, all in a similar context to encountering those artworks in the museum.

Press

Awards

Credits

Potion
Art Direction
Software Development
Graphic and Interactive Design
Concept Design & Development
Copywriting
Cleveland Museum of Art
Photography
Exhibit Design
Exhibit Lighting
Content Development
Signage
Potion and Cleveland Museum of Art
Content Curation
Strategy
Fusion Filmworks
Video and Still Creation
Zenith Systems
AV Integration