Who We Are

We are an independent minority owned experience design studio that has spent the last 18 years activating moments across various spaces and sectors, turning execution into expertise.

Our focus is to help unearth purpose and construct experiences designed for impact. We achieve this through interdisciplinary collaboration and a tailored approach for every project by allowing the intent for each to lead the way.

Share Your Purpose

For the last nearly 20 years, Potion has worked with individuals of all backgrounds and industries to bring their purpose into spaces both digital and physical to help make them as effective and accessible as possible.

Our Services

Concept Development

In most cases, the first part of any project begins with our team developing numerous conceptual options to provide a wider selection of possible solutions even when a desired outcome may already be determined.

Maybe you already have a space and a specific need top of mind that you'd like to see implemented, or perhaps you have the space without any conclusions on what you would like to do. Either way, we can provide you with options at varying levels of cost regardless of any potential limitations or challenges.

UX & Media Design

Though we lead with story and intent, we also believe that every project should leverage beauty and smart visual solutions regardless of the budget or occasion. We hone paradigms of visual design, animation, and generative media like AI or software driven tools to drive your content into its most accessible forms across numerous media platforms and spaces.

In most cases, a project's User Experience (UX) will capture the visitor journeys you seek for your space to embody, which in turn fuels our approaches for visual design solutions.

Software Development

Since its inception, Potion has solved numerous creative challenges by creating bespoke tools, games, and other forms of interactive software that could not be found anywhere else and were engineered for the purposes of each project. This development flexibility allows us to address the individual needs of every occasion without having to rely on only what the market had to offer.

Now, with a suite of methods at our disposal paired with an ever-evolving market of open source and affordable tools, we have even more options to adapt for any occasion.

Interactive Storytelling

A space is more than a room; a website is more than a canvas for text and media. For us, any environment begins with your story, and we want to help you express that story by bringing your audience into your space in unexpected or uniquely engaging ways so that your story is more accessible and appealing than it would be through historic norms.

The work we can bring to the table represents more than just beautiful design and creative uses of technology, we create based on intent to best represent the stories and values of our clients and partners.

Consulting & Strategy

Maybe you have already gotten the concept and story figured out, but are not sure how to best implement, or maybe you are dealing with a unique challenge and simply want to better understand the realm of options before you are ready to spend on turning it into a larger project. We can work with you regardless of where you are in this journey at a low cost to navigate these larger options and prepare you for the steps ahead with a fuller understanding and confidence.

Other

Potion was founded at a time when techno-integrated interactive design in physical environments was still emerging and novel. Now, the technology is more widely available than ever, and the novelty is beginning to transition into expectation.

The world moves fast, but our love the work is stronger than ever. Our goal is to work with clients and partners like you to tell new stories regardless of the space or sector, all while challenging established conventions and pushing standards of accessible universal design to allow every audience equal access to the experiences we create together.